The way you use your time is the way you live your life.
Posted on January 14, 2014, under Time and Technology.
But that has been evolving over time, and with the growing interconnections between Google Apps and Google Plus, it seems increasingly clear that Google wants to outpace Facebook on all fronts.
So whether you call it Google Plus or Google+ or G+ (you’ll notice I use the terms interchangeably), how does Google’s platform stack up against Facebook NOW, in terms of optimizing your social networking efforts?
With finite time and energy to invest, this becomes a very important question.
Rebekah Radice posted an article in December titled “Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy.” In it she offers some pretty compelling arguments for jumping on the Google Plus bandwagon. She wasn’t immediately on board with Google +, as she writes, but …
Not only has it been an excellent resource on a local level, but the exposure within my industry is unlike anything I’ve experienced on any other social network.
With Google Plus, I control my own destiny. Not so with Facebook. Between the dilution of organic search and the suppression of posts, Facebook is reducing even further what ability businesses had to get in front of their audience.
Google Plus on the other hand is all about the quality of your content, your ability to network and how willing you are to connect, engage and inspire others through your words and actions.
“Facebook vs. Google+: Your Best Arguments” is an article posted by Adam Dachis on lifehacker. In it he first admits to being a proponent of Google+ and then goes on to note that, while Facebook gives you a place to connect with the people you know, Google Plus makes it easier to connect with new people.
Google+ has a lot of advantages in terms of connecting with people. Connections can be mutual, but they don’t have to be. You can get the information in your feed you want without taking in some else’s posts you don’t want to see. You have more choices and more flexibility.
On the flip side of the coin, quite a few people are upset that Google is basically forcing everyone who wants to use a Google tool or app to use Google Plus. It’s difficult to portray that as “flexible” – no matter how you try to spin it. By the same token, the powerful efficiencies born of having so many tools so globally interconnected cannot be denied.
But where there is such power, there is also the potential for abuse. And while Facebook is certainly no angel when it comes to wielding power, there are many who have a strong preference for it and can argue its pluses (sorry, bad pun) for on-line marketing.
There’s plenty of room for debate, but given the realities of the internet in 2014, if you are an entrepreneur or small business owner, it is simply no longer wise to ignore Google+ (if you had been). And the consensus seems to be that Google+ should receive a greater share of our social networking time.
So, if you are ready to jump in and start actually using the Google Plus account that you created two years ago, here are some resources to check out:
I don’t know about you, but having explored these resources, I am convinced that 2014 does need to be the year of Google+ for me.
Next step? Developing a manageable plan for moving forward (and avoiding overwhelm)!
To your time success …
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