Check Your Grades on HubSpot and Increase Your Marketing Reach

Finding time to check how well your blog and/or website interfaces with the web is an easy way to increase your marketing reach. Why? Because sometimes a simple tweak of a keyword or two, or the formatting of a link … you name it … can have a very big impact on your

Because sometimes a simple tweak of a keyword or two, or a change in the formatting of a link can have a very big impact on your SEO.

That’s why I ask my VA to periodically test our site to see how we’re doing. How do we do that?

HubSpot Helps

We use the various Grader Tools that are available from HubSpot.  These are free tools that review and grade your web pages or your blog. They also grade your Twitter account, Facebook profile or business page, etc.

And HubSpot also has a wealth of other resources that you may find very helpful and intriguing.

The HubSpot tools grade you on key components that measure the effectiveness of your efforts. And they also offer practical input that helps you increase your marketing reach.  Along with many of their suggestions they provide a link with more information about how to implement the change that they recommend.

Big Gains from Small Changes

Often the changes that are needed are not major by any means. For example, here’s a finding with an easy fix. Once taken care of, this fix should have an immediate impact on my sites:

Permanent Redirect Not Found

Search engines may think and are two different sites.You should set up a permanent redirect (technically called a “301 redirect”) between these sites. Once you do that, you will get full search engine credit for your work on these sites.

What next?

We did a quick search and found information re. how to install a permanent redirect, and we were able to get that recommendation in place for both sites very quickly.

You’d be surprised at how seemingly small corrections and enhancements like this can increase your marketing success and your visibility on the web.

Are you ready to look under the hood of your blog or website and see what your grade is?  Let me know what you discover – I’d love to hear!

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