Finding time to check how well your blog and/or website interfaces with the web is an easy way to increase your marketing reach. Why? Because sometimes a simple tweak of a keyword or two, or the formatting of a link … you name it … can have a very big impact on your
Because sometimes a simple tweak of a keyword or two, or a change in the formatting of a link can have a very big impact on your SEO.
That’s why I ask my VA to periodically test our site to see how we’re doing. How do we do that?
HubSpot Helps
We use the various Grader Tools that are available from HubSpot. These are free tools that review and grade your web pages or your blog. They also grade your Twitter account, Facebook profile or business page, etc.
And HubSpot also has a wealth of other resources that you may find very helpful and intriguing.
The HubSpot tools grade you on key components that measure the effectiveness of your efforts. And they also offer practical input that helps you increase your marketing reach. Along with many of their suggestions they provide a link with more information about how to implement the change that they recommend.
Big Gains from Small Changes
Often the changes that are needed are not major by any means. For example, here’s a finding with an easy fix. Once taken care of, this fix should have an immediate impact on my sites:
Permanent Redirect Not Found
Search engines may think thetimefinder.com and www.thetimefinder.com are two different sites.You should set up a permanent redirect (technically called a “301 redirect”) between these sites. Once you do that, you will get full search engine credit for your work on these sites.
What next?
We did a quick search and found information re. how to install a permanent redirect, and we were able to get that recommendation in place for both sites very quickly.
You’d be surprised at how seemingly small corrections and enhancements like this can increase your marketing success and your visibility on the web.
Are you ready to look under the hood of your blog or website and see what your grade is? Let me know what you discover – I’d love to hear!
So, what if you could find another hour every day? You can! You can explore some practical and effective options for taking charge of your time by signing up for our free gift – “The New Finding Time Boundary Template: 9 Simple, Sequential Steps to Find More Time and Recharge Your Energy!” Claim it and see how you can recharge your energy, reduce overwhelm and frustration, and come to learn that 24 hours really ARE enough!
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- Find Time to Chunk Your Tasks and Stop Procrastinating Today! (thetimefinder.com)
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