Find Time for This SEO Meta Keywords Tip

Finding time to optimize your web pages for Search Engines (SEO or Search Engine Optimization) is time well spent.  It can be a bit like trying to hit a moving target at times.  That’s because search engines are known to change how they work (as Google did not too long ago) to the great consternation of some internet businesses and marketers).

That is why I was interested to read a recent post by Joost de Valk titled “Meta Keywords:  Why I don’t use them.”  We recently installed the Yoast WordPress SEO Plugin after hearing about it from Connie Ragen Green and have been very pleased with it.  So when we came upon this post and read Joost de Valk’s strong opinion on the subject of Meta Keywords, we listened.  He writes:

There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress SEO plugin and why I never use them. The fact that “other SEO plugins do have them” isn’t a good reason for me to enable them in my plugin by default.

Here is a helpful video from Google explaining the basics of their search process and why Meta Keywords are no longer necessary or useful:

Do you use Meta Keywords on your website and/or blog?

Here is some excellent information from SEOmoz regarding an important and useful alternative to Meta Keywords:  Meta Descriptions.  They emphasize the importance of Meta Descriptions (vs. Meta Keywords or Tags) for SEO … and encourage webmasters and bloggers to invest more time in this tool.  Here’s what they write:

In some cases, having too many pages with duplicate TITLE tags or META descriptions can lead Google to rank the wrong page or filter that META description. De-duplicating your TITLEs and META descriptions is a good practice anyway, but making sure that each page has its own unique and relevant description can also help insure that Google sees value in those descriptions.

And something that everyone can agree on, and that Joost de Valk states explicitly, is that the best course is to spend time beefing up your content (vs. beefing up your Meta Keywords) in order to boost your ranking.  Nothing beats useful content, in the end, and finding time for that is key to your success!

What’s your next step in making the most of your on-line time?  How can I help?  Drop me a line – I’d love to hear from you!

And here’s something more to consider.  You can now access our Time Finder posts in real time … right on your Kindle.   Try it out for 14 days FREE!  You’ll receive new content wirelessly, on your Kindle, every time we post!

So, what if you could find another hour every day? You can! You are invited to sign up for your FREE Finding Time Success Kit. It puts 3 key tools for your time success right into your hands! Claim it and see how you can recharge your energy, reduce overwhelm and frustration, and come to learn that 24 hours really ARE enough!

Let’s explore time together …


  1. Hi Paula. Cool website.
    For my WordPress blog I’ve been using All in One SEO pack to setup keywords. However, since hearing from multiple sources that keywords are no longer indexed by search engines I’ve decided not to bother. I agree with Joost de Valk that it’s better to use your time writing meaningful content.

  2. Thanks for stopping by, Graham. I also enjoyed exploring your site ( – excellent information! I’ll be curious to see what you think of Joost de Valk’s plugin, if you try it.

  3. Thanks – I really appreciate your keeping up with SEO Optimization findings that make such a difference in using our time at work productively!

Speak Your Mind