Find Time for This SEO Meta Keywords Tip

Finding time to optimize your web pages for Search Engines (SEO or Search Engine Optimization) is time well spent.  It can be a bit like trying to hit a moving target at times.  That’s because search engines are known to change how they work (as Google did not too long ago) to the great consternation of some internet businesses and marketers).

That is why I was interested to read a recent post by Joost de Valk titled “Meta Keywords:  Why I don’t use them.”  We recently installed the Yoast WordPress SEO Plugin after hearing about it from Connie Ragen Green and have been very pleased with it.  So when we came upon this post and read Joost de Valk’s strong opinion on the subject of Meta Keywords, we listened.  He writes:

There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress SEO plugin and why I never use them. The fact that “other SEO plugins do have them” isn’t a good reason for me to enable them in my plugin by default.

Here is a helpful video from Google explaining the basics of their search process and why Meta Keywords are no longer necessary or useful:

Do you use Meta Keywords on your website and/or blog?

Here is some excellent information from SEOmoz regarding an important and useful alternative to Meta Keywords:  Meta Descriptions.  They emphasize the importance of Meta Descriptions (vs. Meta Keywords or Tags) for SEO … and encourage webmasters and bloggers to invest more time in this tool.  Here’s what they write:

In some cases, having too many pages with duplicate TITLE tags or META descriptions can lead Google to rank the wrong page or filter that META description. De-duplicating your TITLEs and META descriptions is a good practice anyway, but making sure that each page has its own unique and relevant description can also help insure that Google sees value in those descriptions.

And something that everyone can agree on, and that Joost de Valk states explicitly, is that the best course is to spend time beefing up your content (vs. beefing up your Meta Keywords) in order to boost your ranking.  Nothing beats useful content, in the end, and finding time for that is key to your success!

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Related articles

• Meta Keywords: why I don’t use them (yoast.com)
• Why Won’t Google Use My META Description? (seomoz.org)
• Find Time to Connect in Every Venue and Include YOU! (thetimefinder.com)
• Find Time to Avoid Productivity Traps and Keep Moving! (thetimefinder.com)