Find Time for Success: A Guest Post by Sandra Martini

Sandra MartiniSuccess – is it eluding you no matter how hard you work?  Are you frustrated and discouraged about it all?

Well, you aren’t alone … and I am so pleased to share a very timely and relevant guest post today from Sandra Martini of  My mentor, colleague, and friend … Sandy addresses concerns that are on the minds of many entrepreneurs, coaches and small business owners these days.

So read on; I think you’ll find this helpful!

Why Some Business Owners are Succeeding While Many Others Struggle

By Sandra Martini

With the first quarter of 2014 behind us and the renewed energy of spring in the area, lots of business owners are in planning mode.

Most of my client sessions have been around strategic planning, looking at what went right (and not so much) in the last 3 months and identifying/creating new systems to support a more leveraged and optimized business for the rest of the year.

Fun stuff. Truly … this is the stuff I absolutely adore – identifying opportunities and creating action plans to bring them to life.

In a recent client session, we got on the subject of the coaching industry, why I’m not a coach and how/why many coaches are struggling to break the $50,000 ceiling, let alone achieve their aspirations of higher revenue. Coaches who are succeeding (using their personal definition of success, not some arbitrary guide) are branching out from the industry norms.

They’re not:

  • Serving other coaches exclusively — you know, take a class/hire a coach, learn, and then teach the same thing they just learned to other coaches. All the while calling themselves “experts”. Those who succeed discover their gift and how to market it without being a dime a dozen replica of someone/something else.
  • Following outdated modes of attracting clients — you’ve seen it, hold an event with free or super-low-priced tickets and sell people into a 5-figure Mastermind program. After all, as long as there are “butts in seats” … right? Wrong! Build relationships, create a community.
  • Talking about making an impact and a difference in one conversation and griping about how there’s not enough time in another. They’re busy doing the things to make those impacts.  And the primary way this happens? They delegate and have created systems to support their activities.
  • Out of alignment. They’re not talking about working part-time and expecting full-time revenue without the appropriate foundation and systems in place. Instead, they’re maximizing the hours they choose to work (yep, putting more delegation and systems into place) and aligning their revenue/profit goals with the tasks/projects they’re focused on.
  • Launch/Program Announcement-Focused. They don’t have tunnel vision, always wondering what to offer next. There’s a process – for some highly detailed, for others a simple outline – and they provide content (in a myriad of formats) to support and prepare their communities for what’s coming next.

The same is true of business owners from all industries.

Business owners, who want success prepare for it. They make the time to do the things that matter. In reviewing your business, take an objective look at the results:

  • Revenue and profits;
  • Time off;
  • Client turnover rate/retention;
  • Achievement of your goals; and
  • Anything else that’s important to your life and business.

Are you happy with the majority of what you discover? If so, AWESOME! What do you want/need to do to continue/increase the trend?

Are you unhappy with the majority of what you discover? If so, be sure to join us on our upcoming complimentary training discussing “Why Your Clients and Customers Aren’t Buying and What You Can Do About It.”

Note from Paula:  From time to time, I endorse or suggest services and/or products for your consideration. I never recommend anything that I haven’t used firsthand and believe will provide excellent and valuable information or service to you. I will be compensated with a referral commission if you decide to purchase any items from this provider; however, this will never increase the price that you pay.

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