Find Time to Check Under the Hood – You Don't Have to be Mechanically Inclined to Do It!

Finding time to understand the statistics that are available for your blog or website is time very well spent.

It may look daunting at first (as do so many new things), but once you delve into your site’s numbers, you’ll find a wealth of very helpful, actionable information at your fingertips.

Lucky for us, Michelle Schaeffer, The Small Business Muse, has posted an article on Solo-E about this exact topic!  Understanding the Basics of Website Statistics offers tips and insights that enable you to analyze your website traffic, and make adjustments in your marketing if you need to.

Every time someone visits your site, he or she leaves a footprint that can tell you a lot about what the draw was, what captured his or her attention, how long the person lingered, etc.  Key numbers to keep an eye on, according to The Small Business Muse include:

  • “Conversion rates: What % of visitors to a sales page made purchases? There’s plenty of information available on how to optimize sales pages for better conversion rates. Once you have a base measurement of your current conversion rate, start making small changes to your copy, headlines, and other page elements then watch for a change in the conversion rate to see whether changes helped.
  • “Page views per visit: How many pages does each visitor look at? If this number is very low – one or two – then visitors aren’t being engaged enough or finding what they were looking for.
  • “Monthly unique visitors: Is the number growing over time? Your traffic should be going up! If it’s not, take time to review your promotional tactics and strategies to see where you can improve.”

AW Stats and Webalizer are the two most commonly used analysis tools.  Usually they will come as part of the control panel for your site.  Google Analytics is another statistics-tracking tool that can be added to any site using a snippet of code that they provide.

I encourage you to use more than just one of the above tools, to get the fullest possible picture of your traffic patterns.  If you are not technically inclined, and are working with a VA, you can always ask him or her to supply you with a monthly report so that you can track your statistics and keep on top of any trends.

How do you keep an eye on how your on-line activity is going? Do you track your stats?  What do you find? Please feel invited to drop me a line – I’d love to hear your thoughts and experiences!

What if you could find another hour every day? You can! You are invited to sign up for your FREE Finding Time Success Kit. It puts 3 key tools for your time success right into your hands! Grab it and see how you can recharge your energy, reduce overwhelm and frustration, and come to learn that 24 hours really ARE enough!

Let’s explore time together …

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