Find Time to Explore the New and Improved Google Analytics: Timely Resources

Finding Time to learn about the powerful insights that Google Analytics can offer regarding traffic on the web is time well spent – especially if you are a web-based entrepreneur or small business owner.   This is particularly important right now, because Google has been making lots of improvements to Analytics over the past year, AND the old version of Google Analytics will no longer be available after January 1, 2012.

So, now is the perfect time to delve into this powerful tool, learn about the new-and-improved version, and make sure that you have everything set up properly on the blogs and websites that you want to track.  Here is a quick, 4-minute overview of some of the changes:

Rachel Gerson (of SEER Interactive) has written a helpful post on Mashable titled:  “10 New Google Analytics Features You Need to Start Using.”  Originally rolled out in April of this year, the new Google Analytics offers users the capacity to (for example):

… create multiple dashboards, up to 20 per user; and each dashboard can contain up to 12 widgets. Users can also set interaction goals (for example, you might use Google Analytics to track and optimize file downloads or video views), graph and compare certain metrics over time, and toggle between multiple profiles and sites while focusing on one report.

Don’t let the technical language put you off.  The Google Analytics Blog offers user-friendly information about available tools and how to implement them.  There is also a great deal of Educational Material available on the Analytics site, including an on-line Google Analytics IQ Lessons.  Here’s how they describe this course on the site:

Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don’t miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.

There is a Google Analytics YouTube Channel jam packed with informative videos.  One playlist that may be especially helpful is Google Analytics in 60 Seconds.  These brief videos break down what might otherwise be a very daunting topic (at least for some) into bite-sized, easily digestible, chunks.  Here’s a sample:

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