Find Time to Go Green With Your Info Products, Too

Finding time is a challenge for everyone. And perhaps this is especially so for solopreneurs.  You’re managing a business, producing products, and interacting with customers. And at the same time you’re striving to live your moments fully and find time for what matters most. So, time management tips can be real life-savers.

Go Green…

That’s why it’s so important that you pay attention to this time tip:  Go Green with Your Info Products.

You see, going green doesn’t need to be only about our stewardship of the planet.  Let it include how you think about your time.

How would that work with your info products? Basically, to borrow a wonderful expression from a recent blog post by Michelle Shaeffer, it means making sure that you “Re-use, Rewrite, Recycle” the content that you create.

It’s about time…

Think about it this way:  You have invested time and energy in what you have created, and there are many, many ways that it can be shared.  Don’t limit yourself to just one or two formats or venues.

For example, when people sign up for our Finding Time Success Kit, they receive several things. Along with our Finding Time Boundary Template, they’re signed up for a subscription to our e-zine. AND we send a weekly Time Management Tip in their in-box.

How it works…

Take the tips as an example. Each and every one of them can be expanded into an article or a blog post. And they can be shared as Tweets.

Likewise, if I write a blog post that includes some tips, these can then be added to our Time Tips collection, to be shared with everyone on our list. And don’t forget press releases. They are another excellent vehicle for sharing your free content and enhancing your presence on the web.

When I publish an e-zine article at, I am already thinking about ways that it can be repurposed.  Maybe I can break it up into several blog posts … or expand it into a free report to share with my list.  The possibilities, when you start thinking about it, really are endless.

So many ideas…

Connie Ragen Green is another source for excellent ideas about repurposing your content to make the most of your time.  As she notes, this is not only a way to work more efficiently – it also honors the fact that you are communicating with a wide variety of people, each having different preferences and learning styles:

Everyone has a different learning style and wants to consume information in a way that is comfortable for them. You can start with one article and end up with ten or more different methods of distributing that same information out to your prospects. Think about how you can turn your ideas into written material, audio recordings, and video in order to get your message out to those who want to learn more from you.

Ready to start repurposing?

Think about going green, not just in terms of your stewardship of the planet … but of your own time and energy.  Finding time gets easier and easier, the more you let your content work for you!

Are you inspired to find time and increase your effectiveness?  Here’s a new option for following The Time Finder … we are now available at Amazon, so you can follow The Time Finder on your Kindle.   You can try it out for 14 days FREE, then continue to receive new content, right on your Kindle, every time we post!

And here’s more help…

So, what if you could find another hour every day? You can! You are invited to sign up for your FREE Finding Time Success Kit. It puts 3 key tools for your time success right into your hands! Grab it and see how you can recharge your energy, reduce overwhelm and frustration, and come to learn that 24 hours really ARE enough!

Let’s explore time together …


  1. Ellene/AuthenticAbundance says

    Great post today, Paula. I agree that repurposing our information is a hugh time saver.

    Connie Ragen Green does hit the nail on the head when she states…

    “Everyone has a different learning style and wants to consume information in a way that is comfortable for them.”

    Video’s and audio’s are a great teaching tool, but I still like to read. I like to have a PDF at hand any time I’m doing something on my computer.

    My life would be easier if internet marketing personalities would provide a printed version for the project they are recommending.

  2. Hi Ellene – Thanks for sharing your thoughts. I am, like you, someone who likes to read material (and on paper, when I can). The more we can adapt our offerings to a number of different learning styles, the more people we will reach. Here’s to your time success!

  3. I’m a reader most of the time, but I’ve learned over the years that a lot of my blog visitors prefer audio and adding that has made it easier for them to consume my content (which means they’ll come back more often!).

    Thanks for sharing a link to my blog. 🙂

  4. Hi Michelle – Thanks for stopping by. I’ve been exploring audio in my e-zine and have gotten quite a bit of positive feedback about it. Variety is definitely, as they say, the spice of life!
    PS I thoroughly enjoy your blog, and love sharing your excellent information with my readers.

  5. Thanks Paula, I appreciate that! 🙂

  6. Amy Putkonen says

    Hi Paula,

    This is a great post. I love Connie Ragen Green’s work too. Another thing that a lot of people don’t think about is submitting articles to trade publications and magazines to get the word out too. A lot of local trade and business magazine need good writers and its another great way to purpose your content. It might not be as green, but it can sometimes bring in readers that are not in your natural habitat!


  7. Hi Amy –

    Thanks for adding this important piece (trade publications) to the repurposing possibilities.

    I love the point you make about connecting outside of one’s “natural habitat.” It’s a great way to gain exposure – and helps us learn and stretch and expand our horizons, too.

    What a great win-win idea. Thanks again!



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