Google Plus or Facebook – Ready to Give G+ More of Your Time?

Google Plus or FacebookGoogle Plus or Facebook?  This used to be a question that had a pretty clear answer:  Google was for searching and Facebook was for social networking.

But that has been evolving over time, and with the growing interconnections between Google Apps and Google Plus, it seems increasingly clear  that Google wants to outpace Facebook on all fronts.

So whether you call it Google Plus or Google+ or G+ (you’ll notice I use the terms interchangeably), how does Google’s platform stack up against Facebook NOW, in terms of optimizing your social networking efforts?

With finite time and energy to invest, this becomes a very important question.

Google Plus and Marketing

Rebekah Radice posted an article in December titled “Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy.” In it she offers some pretty compelling arguments for jumping on the Google Plus bandwagon.  She wasn’t immediately on board with Google +, as she writes, but …

Not only has it been an excellent resource on a local level, but the exposure within my industry is unlike anything I’ve experienced on any other social network.

With Google Plus, I control my own destiny. Not so with Facebook. Between the dilution of organic search and the suppression of posts, Facebook is reducing even further what ability businesses had to get in front of their audience.

Google Plus on the other hand is all about the quality of your content, your ability to network and how willing you are to connect, engage and inspire others through your words and actions.

Google Plus and Networking

Facebook vs. Google+: Your Best Arguments” is an article posted by Adam Dachis on lifehacker.  In it he first admits to being a proponent of Google+ and then goes on to note that, while Facebook gives you a place to connect with the people you know, Google Plus makes it easier to connect with new people.

Google+ has a lot of advantages in terms of connecting with people. Connections can be mutual, but they don’t have to be. You can get the information in your feed you want without taking in some else’s posts you don’t want to see. You have more choices and more flexibility.

Is Google Plus Playing Fair?

On the flip side of the coin, quite a few people are upset that Google is basically forcing everyone who wants to use a Google tool or app to use Google Plus.  It’s difficult to portray that as “flexible” – no matter how you try to spin it.  By the same token, the powerful efficiencies born of having so many tools so globally interconnected cannot be denied.

But where there is such power, there is also the potential for abuse. And while Facebook is certainly no angel when it comes to wielding power, there are many who have a strong preference for it and can argue its pluses (sorry, bad pun) for on-line marketing.

There’s plenty of room for debate, but given the realities of the internet in 2014, if you are an entrepreneur or small business owner, it is simply no longer wise to ignore Google+ (if you had been).  And the consensus seems to be that Google+ should receive a greater share of our social networking time.

So, if you are ready to jump in and start actually using the Google Plus account that you created two years ago, here are some resources to check out:

I don’t know about you, but having explored these resources, I am convinced that 2014 does need to be the year of Google+ for me.

Next step?  Developing a manageable plan for moving forward (and avoiding overwhelm)!

To your time success …

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  1. Meredith Eisenberg says

    I’m not sure that is a case of “either / or” – Facebook is probably essential for the majority of businesses, if only because there are so many people on there – and especially for businesses marketing to local traffic. But I agree that /google Plus is really essential now for anyone looking to market their business by blogging or other forms of content marketing. As Google (quite rightly) tries to weed out the spammers and content farms that provide very little value to the searcher that Google Authorship tag and link between your Google + profile and your blog is all the more vital. Without it you are probably wasting your time in terms of being picked up in a Google search.

    • Thanks for your response, Meredith. I agree that it isn’t a case of either/or. But in terms of time/energy allocation, it does appear that a shift may be in order. And I am very much in favor of the ‘weeding out’ of spammers and the growing emphasis on content. I appreciate your contribution to the conversation very much!

  2. Social networking is taking over my life. Thanks for your thoughts on this, but I want to spend LESS time pursuing contacts, not more. I do have a Google + account, but haven’t bothered with it for about a year. After your advice, I’ll take another look. Thank you for the links to help with this.

    • Hi Francene, and thank you for stopping by. We are taking a new look at our Google Plus account, too – and will be writing more about that tmoorrow – specifically how to manage the time that it takes … so that it doesn’t take over our time! 😉

  3. Thank you for sharing my Likeable Media post, Paula.
    I hope that you and your readers find it helpful:

    I don’t think that we need to see Google+ and Facebook as opposing, but complimentary. What’s most important is to provide and share helpful, interesting and informational content, and each platform (these two and others) has unique communications strengths and ‘value points.’

    • Thanks – your post was very helpful, Kelly. I certainly agree that Facebook and Google Plus don’t need to be seen as opposing, and we aim to exploit the strengths of each. That said, I do also think that they are in competition AND the ground is shifting!

  4. I agree. Thanks for continuing to foster discussion about these platforms.

  5. You make some very valid points.. I am getting more engaged with g+ because we have to.. facebook is not working out for businesses anymore, and google is putting g+ in their algorithms so its a must in my book.

  6. Wow, what a detailed and useful post, thank you. I am a big fan of G+ although I’ve yet to get to grips with it properly, already I get more traffic from it and user engagement than I ever had with Facebook. Of course this could be no more than a demonstration of how poor my marketing skills are, but I really have not found a business use for FB yet. It’s great for taking part in blog challenges(!) and finding out what my friends’ cats have been up to but that’s about it I’ve found. I would love to see G+ being used more extensively, and I really hope it overtakes Facebook. In the meantime, unfortunately I think businesses need to be on FB if nothing else just to be seen to be there, as so many people are on there. Great post, thanks for all that information. I shall be going through it all. Andrea

    • I’m so glad you found this helpful, Andrea – and I am glad to hear your positive reports on using Google+ thus far. I agree about the need to be on Facebook; but it does begin to feel like a shift may be taking place. So this is definitely a good time to be getting up to speed on G+! I’ll look for you there! 😉

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